Things are heating up

Term 1 enrollments for the Chartered Accountants Program are open over November and December which is always a busy time for students so enrolling for Term 1, which starts in February, would sometimes slip their mind and there would a rush of last-minute and late enrollments. To encourage students to enrol early I designed a direct mail piece that played on the idea of rising temperatures with the tag line 'Things are heating up'. The idea was to remind them that life was about to get busy so if they enrol now so they can relax over summer.