The Product Stewardship Foundation
Logo & branding
Creative Concept / Design & Art Direction
Working with Moxie
The Product Stewardship Foundation (PSF) is a not-for-profit organisation that provides leadership, knowledge, and guidance to support the adoption of product stewardship. PSF needed a refreshed identity centred on its core mission: Guiding industry toward excellence.
The logo is inspired by the Southern Cross and the tradition of Indigenous peoples using the stars for navigation. It uses subtle Māori tukutuku lattice patterns to give the mark a grounded sense of place. At the top of the formation, a single gold star highlights PSF’s role as the guide, while the rich blue palette conveys authority, trust, and a spirit of shared progress.
