Ospri Wild Pigs campaign
Social & Print Campaign
Creative Concept / Design & Art Direction / Tagline Copywriting
Working with Moxie Communications
OSPRI needed to educate hunters about the risk of spreading Bovine TB when moving wild pigs, without sounding like a lecture. The strategy focused on what hunters care about most: maintaining access to their hunting grounds.
Humour was the main hook. The tagline "This little piggy stays home" delivered the biosecurity message in a lighthearted but direct way. That playful copy was paired with a dramatic, down-the-barrel shot of a wild pig to capture attention.
The rollout stayed entirely grassroots. The campaign ran organically across OSPRI’s social channels and local hunting clubs, supported by physical posters placed exactly where hunters spend time, including rural pubs, clubrooms, and hunting shops.
