NZ Idle is a 6 part web series that was released in April 2014. The 7-10 minute episodes were originally aired on The Wireless. The series was a satirical exploration of the complex topic of unemployment and how we value work and creativity in modern society.
To promote the release of NZ Idle I designed a series of posters that were a parody of the types of motivational posters that you would find in the waiting area of a work and income office. At first glance, these posters seemed to have an encouraging message but there was always a subtext of blame and shame behind the message. For the sake of comedy we took that aspect and turned them up to eleven.