MTA Gift Card Campaign
OOH and social campaign
Creative Concept / Design & Art Direction / Tagline Copywriting
Working with Moxie Communications
The Motor Trade Associationneeded a fresh out-of-home and social media campaign for its annual summer gift voucher campaign. Previous years had leaned on obvious Christmas and summer holiday themes, so this year’s brief called for something different.
The campaign concept centred on a simple idea: many people see their cars as extensions of their personalities, or at least know someone who does. To bring that idea to life, we created a series of playful, tongue-in-cheek character sketches that paired everyday personas with vehicles matching their personalities. Anchored by the tagline, “The Perfect Gift for Anyone with Wheels,” the campaign used light-hearted humour to make the message memorable and tied the playful visuals back to the MTA gift card.
