Lake South – Wellington
Wellington - Te Upoko O Te Ika is the second album from Wellington musician Lake South. Lake and I have collaborated on a variety of projects in the past so when he asked me to help him develop a creative concept for the artwork for the release of his second album the answer was always going to be yes. The songs on the album are inspired by people, places and experiences lake had growing up in wellington. We came up with the idea to take a photograph inspired by the lyrics and themes of each song. These were then printed as postcards that Lake could sell at his gigs. One image was selected to be the album cover and several others were used as posters to promote the album release tour.
Concept co-creation / Photography / Design