Green Gold
Branding & Lables
Design & Art Direction
Working with Moxie Communications
Green Gold, a small-batch olive oil producer based in the Wairarapa, needed a distinctive visual identity and packaging labels for its oil.
The client wanted an identity that captured the warmth of the Wairarapa sunshine while acknowledging their Australian roots. They were also very keen for the logo to include a clever, hidden detail to surprise and delight the viewer.
We landed on a classic Australian green-and-yellow colour palette that speaks to the olives and the Wairarapa sunshine. The final logo is a simple, bold monogram in which an uppercase "G" wraps around a lowercase "g" stylised as an olive and a leaf.
