The Achiever Programme gives accounting, business and commerce students paid work experience over their summer break.
The idea behind the campaign was that most students need some form of work over their summer break. So, instead of working any old summer job just to make some money why not work a job that will also give you practical work experience in your future profession.
Our approach was to tell students what the Achiever Programme is by showing what it is not. Using photography of objects associated with jobs students might usually do over summer and juxtaposing them with the tag line 2017 Achiever Programme: More than your usual summer job
Concept / Design / Tagline / Ad copy
Instagram post copy written by the Digital Marketing Team.